Richard has been at the coalface of Asian advertising for 25 years. Awarded on five continents, his portfolio comprises best-practice, integrated campaigns for diverse categories across multiple countries. Conversant in all disciplines, Richard’s work consistently engages consumers and embiggens brands, wherever it meets the market.

Under the nom de plume of Richard Tong, he has authored a number of novels. His critically acclaimed neo-noir series is listed in Hong Kong’s all-time Top 10. Culture Vibe regards him to be one of the city’s most notable authors. And he’s featured in Routledge’s Concise History of Asian Writers.

In addition to screenplays, Richard has been commissioned to write a treatise of Chinese corporate culture. He’s also completed a Masters in Marketing Science, graduating summa cum laude, with a dissertation on the effect of brand equity on consumer preferences for mobile payment platforms. This is not as exciting as it sounds.